This year’s Longiness Athina Onassis Horse Show took place at the beautiful city of Saint Tropez, Plage de Pampelonne Beach, France.
The Athina Onassis Horse Show is a prestige event that happens once a year and gathers the best horse riders in the world and most of them competes in the Olympics. This show is very important to their scores and is essential for their next competitions.
Horse Jumping competition may seem at first not much of a radical sport but I had the opportunity to take a closer look for 3 days and saw the strength, focus and dedication that the riders need. They often train up to 8hrs per day prior to competition and they also have to calculate the right time to give the commands. It’s truly a hard sport that requires intense training and mental toughness. And that’s one of the reasons why Midway Labs USA was a major sponsor of this beautiful event. The riders can also be dangerously hurt if they are in a accident, sometimes the horse will get so close to the obstacle but won’t jump, trowing the rider very high so it’s a serious sport that takes a lot of maneuver, stability and courage!
The event was televised to the entire Europe, Brasil and United States trough SportTV, EuroSport Chanel, HorseClass TV and Global TV Saint Tropez. Because of the visibility and class of the event, other global brands were also sponsoring the Athina Onassis Horse Show, such as: Longines Watches, Giorgio Armani, Henriot Champagne and Julius Bär Private Bank.
The Athina Onassis Horse Show was filled with special guests and the world’s top riders. Take a look at some of the guests below:
Athina Onassis Horse Horse Show Event was filled with Press Coverage and on behalf of Midway Labs USA I gave a few interviews:
Watch my interview for Global TV Saint Tropez HERE
The Athina Onassis Horse Show was a 3 day event from the 4th till the 6th. Every day the event would take the entire day from 8am to 8pm. Midway Labs USA had 3 tables for our guests and the food at the event was amazingly tasty. Throughout the day guests could order champagne provided by Henriot and of course snacks, fresh juices and lunch was always served.
The Video Below shows an overview of the event:
The Athina Onassis Horse Show was definitely one of a kind event that we were very satisfied and happy to sponsor! Many people were asking me why did we sponsor a horse event? Midway Labs is indeed a company that thinks outside of the box and is always innovating. We have been the first Dietary Supplement Company to sponsor race car drivers and Stock Car (Race car competition) we also were the first brazilian company to ever sponsor a MLS Soccer Team Orlando City and now we are the first Dietary Supplement Company in the World to Sponsor a Horse Show Event. The event was not only good to position our brand within other global brands such as ARMANI and Longiness, but also because people don’t realize how much the riders themselves have to train and how important it is for them to be in shape and not gain any weight. If they gain weight that will definitely interfere with the horse’s performance! If you take a look at the other global sponsors none of them have anything to do with horses, their strategy is targeting the public. So this concludes the Longines Athina Onassis Horse Show, hope you guys enjoyed this post as much as I enjoyed participating at this amazing event.